Thailand-based Onyx Hospitality Group and JR Kyushu Business Development (Thailand) Co. Ltd, an affiliate of Kyushu Railway Company (JR Kyushu), have entered into a partnership for the Shama Lakeview Asoke, a 429-key serviced apartments complex in central Bangkok.
Following JR Kyushu’s purchase of the existing serviced apartments property on Sukhumvit Soi 16 in December, the company has appointed Onyx Hospitality Group as the hotel management service provider.
The launch of the property as Shama Lakeview Asoke Bangkok is scheduled for April 1 this year.
The project is the first major investment in Thailand by JR Kyushu, and Onyx Hospitality Group’s first collaboration with a Japanese institutional partner.
The property is just a short stroll to the Asoke skytrain and Sukhumvit subway interchange stations, the Queen Sirikit National Convention Centre and the Benjakitti Park and Lake also within walking distance.
Shama Lakeview Asoke will offer a wide range of accommodation options from studio suites to three-bedroom apartments in two towers, an all-day dining restaurant, pool deck with lake views, golf practice range, fitness centre, kids’ playroom and a meeting room.
Parts of the property will undergo refurbishment and enhancements throughout 2018 and 2019.
Toshihiko Aoyagi, President, JR Kyushu, said, “The Shama Lakeview Asoke Bangkok project is a crucial step as our first business engagement in Southeast Asia. It is our great pleasure and honour to enter a strong and long-lasting partnership with Onyx Hospitality Group, which has one of the greatest experiences and most excellent track records in hospitality in this region. The JR Kyushu group is determined to continue with further growth and evolution, committed to playing its part to towards making Kyushu, Japan and Asia more dynamic, by accelerating our endeavours towards the real estate businesses including hotels and serviced apartments in Southeast Asia.
Based in Bangkok, Onyx Hospitality Group has a growing regional portfolio of 44 operating properties across three core brands in eight countries. The group also has a robust development pipeline of over 20 new properties in markets such as Australia, Malaysia and Laos, and has set a target of having 99 hotels open by 2024 as part of its journey towards being the best medium-sized hospitality player in the region.
Douglas Martell, President and CEO, Onyx Hospitality Group, said, “With this collaboration, we are proud to be entering a partnership with JR Kyushu, one of Japan’s leading corporations, to bring the Shama brand proposition to life in this iconic property and city centre location. Shama Lakeview Asoke Bangkok will be our largest Shama property by number of apartments to date, and we are committed to the ongoing growth and expansion of Shama as part of our journey towards making Onyx the best medium-sized hospitality player in the Asia-Pacific region.”
© Asia Travel Tips
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