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Apple smashes expectations as iPhone X sales soar

by The Editor
August 1, 2018
in Tech
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Apple smashes expectations as iPhone X sales soar
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Apple beat Wall Street expectations for its third quarter (Q3) results tonight, delivering revenue of more than $53bn (£40.4bn).

Its revenue for the quarter was $53.3bn and its profit was $2.34 per share, outstripping predictions of $52.3bn and $2.18 per share.

A higher average selling price for its iPhone helped to drive the impressive numbers.

Apple sold 41.3m iPhones in the quarter to 30 June, below expectations of 41.8m, but consumers flocked to its more expensive models.

Read more: Apple facing possible ban on some US iPhone imports over patent battle

The average iPhone selling price hit $724, beating analyst expectations of $694, according to data from FactSet.

Apples chief financial officer Luca Maestri said the companys iPhone X handset, which can sell for more than £1000, was its most popular model in the quarter.

Chief executive Tim Cook said: “Were thrilled to report Apples best June quarter ever, and our fourth consecutive quarter of double-digit revenue growth.

“Our Q3 results were driven by continued strong sales of iPhone, services and wearables, and we are very excited about the products and services in our pipeline.”

Its services revenue, which includes its Apple Music streaming service, was $9.5bn, beating analyst expectations of $9.1bn.

Read more: Legal case against ex-Apple worker reveals its self-driving car tech

Nilufar Fowler of WPPs Mindshare said the strong services growth should put Apple in a good position for the future.

“As people become more aware of what data is collected from them and how it is used, Apples approach to shun advertising revenues in search of monetising digital content on its platforms could see it benefit if consumers become more cautious about what and who they share their data with,” she said.

Apple's shares were up nearly 3.5 per cent in after hours trading.

Original Article

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The Editor

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