Online streaming services are more popular than ever before among viewers in Britain, official figures have revealed.
Almost half of all adults in questioned (46%) in a survey used on-demand pay streaming services such as Now TV, Netflix, or Amazon Prime Video, up from just 29% two years ago.
The details were revealed in a report by the Office for National Statistics on internet access for households and individuals.
The surge in the proportion of adults who watch videos online has contributed to the growth of companies like Netflix.
However, Netflix fell short of meeting its subscriber targets in its most recently filing to shareholders – prompting shares to fall 14%.
Since 2016, the proportion of adults who watched videos on demand from commercial services is up 17%, from 29% to 46%
Daily internet use for adults has more than doubled since 2006, from 35% to 86% – with email remaining the most popular internet activity.
Smartphones remain the most popular devices used to access the internet – they are used as a primary device by 78% of people.
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Almost 90% of adults used the internet at least weekly in 2018, compared to just 51% in 2006.
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