The Kate-effect is undeniable. Catherine steps out in an outfit, and the world takes notice, with many of her signature items selling out in record speed.
Her famous Issa royal blue silk-jersey wrap dress, worn to announce her engagement to Prince William, quickly gained cult status, selling out time after time, and was consequently released in numerous new hues.
Catherines high street fashion choices are also big hitters. Superga reportedly saw sales go through the roof after their white plimsolls were hailed as the Duchesss trainer of choice, while her £39 Zara sundress worn to a charity polo match last summer sold out in just minutes.
The Duchess looked radiant in a blue Issa dress for her engagement announcement
So whos the mastermind behind Catherines impeccable outfits? Until recently, the Duchess had her PA, Natasha Archer at the helm.
But with Natasha reportedly beginning her maternity leave after giving birth to her first child in December, Catherines been on the lookout for a new fashion guru to assist her with her, presumably meticulous, outfit planning – and it looks like shes found the woman for the job.
Richard Eden from the Daily Mail has reported that Kates new stylist is former British Vogue editor Virginia Chadwyck-Healey.
Catherine turned to her trusty J Crew jumper for an engagement with the Scouts Association
A royal source allegedly told Eden that, “Ginnie is Catherines secret weapon.
“She has made a big difference to the Duchesss wardrobe for public engagements and has helped give her a whole new sense of confidence.”