Tui says its decision to put its summer 2020 programme on sale five months early has been vindicated after taking in excess of 100,000 bookings more than a year in advance.
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Brits locking in summer 2020 holidays earlier than ever – Tui
The launch last November was the earliest Tui has put its summer holiday programme on sale. The operator says it will add a further 2,000 hotels bookable for summer 2020 later this month.
Tui said the move came in response to consumer behaviour, with more customers – particularly families – wanting to book earlier.
Its launch was complemented by a range of sales initiatives, including free kids holidays and low deposits, with a new direct debit scheme also now available.
More than 60% of Tuis summer 2020 bookings from Britons are for mid-haul destinations such as Cyprus and the Canaries, while Florida has proved popular for long-haul Disney breaks.
Some 15,000 passengers, meanwhile, have already booked to go to Tuis 5T platinum hotels. Greek islands including Rhodes, Kos and Zakynthos have also proved popular.
Richard Sofer, Tui commercial director, said Tui took the decision safe in the knowRead More – Source
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