Royal fans were delighted when Prince Harry and Meghan Markle finally set up their own Instagram account, ahead of the birth of their royal baby any day now.
The new account, @sussexroyal, has rapidly accumulated over 5 million followers, and hundreds of thousands of likes on their 14 posts so far.
But already, some royal watchers are speculating that Meghan, Duchess of Sussex, is running the royal social media account herself.
Normally, official accounts like these are run by the royal communications team, not by the actual members of the royal family. So it would be a big break from the norm, if that were the case!
However, suspicions that Meghan is running hers and Harrys account come up due to the tone and content of some of the posts, which fans reckon sound just like they were penned by the Duchess herself.
Royal followers first noticed it when the Duke and Duchess posted about donations from fans to some of their chosen charities, in lieu of baby gifts.
Some picked up on the fact that caption was perhaps less formal than a normal royal post, addressing fans directly using the phrase you multiple times.
For example, one line read, Not only did many of you lend your support, you took action.
Their Royal Highnesses wanted you to know the impact of your support – the direct effect your donation, energy, and action made! YOU chose to be part of the collective good, and you have made a real difference.