Savills Appoints New Lettings Heads in Bishops Park and Richmond, London 2026

Key Points

• Savills has appointed Aaliyah Joumana as the new head of lettings for its Bishops Park office in south west London.
• The firm has also named Morgan Frewin as the new head of lettings for its Richmond office in the same region.
• Both appointments are part of a broader restructuring of Savills’ lettings operations in south west London and the wider capital.
• The moves coincide with sharpened scrutiny of the London rental market following the introduction of the upcoming Renters’ Rights Act reforms.
• The agency says the new leadership team will focus on service quality, regulatory compliance, and maintaining strong tenant–landlord relationships as the market evolves.

London (The Londoner News) April 29, 2026 – Savills has appointed two senior lettings managers in south west London, installing Aaliyah Joumana at Bishops Park and Morgan Frewin in Richmond, in a move signalled as part of the agency’s wider effort to strengthen its residential lettings network in the capital. The appointments come as the private‑rented sector braces for the implementation of the Renters’ Rights Act, which industry analysts describe as one of the most significant regulatory changes in decades.

Who are the new heads of lettings?

As reported by PrimeResi in its coverage of the appointments, Savills has placed Aaliyah Joumana at the helm of the Bishops Park lettings department, a key office in the agency’s south west London cluster.

The report notes that Joumana’s appointment is intended to bolster client service and operational consistency across the Bishops Park rental portfolio, which handles a mix of mainstream and upper‑market tenancies.

In parallel, PrimeResi adds that Morgan Frewin has been named head of lettings for the Richmond office, a lettings hub in one of London’s most sought‑after riverside boroughs. Frewin’s role will involve overseeing the Richmond lettings team’s day‑to‑day operations, including tenant acquisition, landlord liaison, and compliance with evolving tenancy regulations.

Why is Savills strengthening its south west lettings leadership?

According to PrimeResi, the dual appointments form part of a broader strategy to reinforce Savills’ lettings presence across south west London and the wider capital as the private‑rented sector adapts to tighter consumer‑protection rules and changing market sentiment.

The article observes that the agency is “strengthening” its lettings heads in the region, suggesting an intent to retain market share at a time when intermediaries face increased compliance burdens and higher client expectations.

The appointment round also coincides with wider activity in Savills’ lettings division, the piece notes, including management reshuffles and senior hires in other parts of the business.

These moves are framed against a backdrop of regulatory change, with the upcoming Renters’ Rights Act poised to reshape deposit rules, tenancy terms, and eviction procedures across England.

How will the new leaders approach the Renters’ Rights Act?

In related commentary included by PrimeResi, Savills’ Jessica Tomlinson is quoted discussing the effect of the Renters’ Rights Act on the London rental market, describing the forthcoming legislation as ushering in a “new age” for the private‑rented sector.

While Tomlinson’s remarks are not directly attributed to the Bishops Park or Richmond appointments, the context indicates that Savills is calibrating its lettings leadership to align with the more regulated environment.

The article implies that department heads such as Joumana and Frewin will be expected to ensure that local lettings practices adhere to new standards, including transparency in fees, clearer tenancy documentation, and more robust dispute‑resolution processes.

Tomlinson’s analysis, as relayed by PrimeResi, suggests that firms will need to invest in training, internal systems, and client communication to manage the administrative and reputational risks associated with the reforms.

What do the appointments signal about Savills’ lettings strategy?

As outlined in PrimeResi’s write‑up, the naming of Joumana and Frewin sits within a pattern of recent leadership moves by Savills to consolidate its lettings operations in south west London and other key locations.

The article notes that the agency has recently appointed new lettings heads in Surrey, including Cobham and Guildford, as part of a coordinated effort to shore up its regional footprint.

Commenting on the broader context, PrimeResi observes that the rental market is being “reshaped” by regulatory change, and that agencies are responding by centralising accountability within senior lettings roles.

This implies that Joumana and Frewin will carry responsibility not only for local performance but also for ensuring that their offices operate in line with Savills’ group‑wide lettings standards and compliance frameworks.

How are competitors reacting to the same regulatory environment?

In the same piece, PrimeResi references views from other major letting agencies, including Foxtons, which has commented that it expects “activity to remain steady” as the new rental reforms come into force.

According to the report, Foxtons says that letting agents in London are seeing a “sustained recovery from the winter slowdown,” with demand for rentals holding up despite the regulatory uncertainty.

By highlighting these broader market dynamics, PrimeResi underscores that Savills’ decision to appoint new heads of lettings in Bishops Park and Richmond is occurring at a time when the sector is balancing growth ambitions with regulatory caution.

The article suggests that strengthening leadership at office level is one way for agents to maintain service quality while navigating the additional compliance requirements.

What can landlords and tenants expect under the new leadership?

Under Joumana’s leadership, the Bishops Park lettings department is expected to focus on streamlining application processes, improving communication with landlords, and ensuring that tenancies are managed in accordance with both client instructions and legal standards. 

PrimeResi’s coverage implies that the appointment reflects Savills’ desire to position Bishops Park as a full‑service lettings hub capable of handling both long‑term family lets and shorter‑term professional tenancies.

For the Richmond office, Frewin’s role as head of lettings is expected to reinforce the agency’s presence in one of London’s most desirable residential corridors, where demand for riverside and village‑style accommodation remains high.

The article notes that Richmond attracts a mix of buy‑to‑let investors and higher‑end landlords, which may require tailored lettings strategies and more nuanced regulatory oversight as the Renters’ Rights Act takes effect.

How does this fit into Savills’ wider lettings reorganisation?

In addition to the south west London appointments, PrimeResi reports that Savills has also moved to strengthen its lettings leadership in other parts of the capital and the home counties.

For example, the article notes that the agency has recently brought in senior lettings figures to oversee its super‑prime and upper‑market rental operations, including the appointment of Mark Tunstall, a former PCL‑firm veteran, as co‑head of super‑prime lettings in London.

By situating Joumana and Frewin within this wider reorganisation, the article suggests that Savills is creating a tiered lettings structure in which local office heads work closely with regional and central specialists. This model is intended to allow local managers such as Joumana and Frewin to focus on day‑to‑day operations while drawing on group‑level expertise in compliance, marketing, and high‑value rentals.

What challenges might the new heads face?

As observed in the PrimeResi narrative, the upcoming Renters’ Rights Act is expected to increase administrative burdens on lettings agents, requiring more rigorous background checks, clearer tenancy documentation, and tighter oversight of deposit schemes.

The article implies that one of the key challenges for Joumana and Frewin will be ensuring that their teams implement these changes without disrupting the pace or quality of service for landlords and tenants.

The piece also touches on market‑wide concerns about tenant affordability and landlord profitability, noting that some investors are reassessing their rental strategies in light of higher costs and tighter rules.

In this context, PrimeResi suggests that Savills’ new lettings heads will need to strike a balance between protecting landlord interests and meeting the expectations of increasingly empowered tenants.

What does this mean for Savills’ competitors?

The article highlights that other major agencies, including Foxtons and boutique specialist lettings firms, are also adapting their leadership and operational models in response to the same regulatory shifts. By appointing dedicated heads of lettings at Bishops Park and Richmond, Savills is effectively signalling that it intends to compete on service quality and compliance as much as on property‑listing volume.

PrimeResi’s coverage suggests that this approach may pressure rivals to follow suit by reinforcing their own local lettings management structures or by investing more heavily in training and technology.

The publication notes that agencies describing themselves as “full‑service” landlords’ agents are likely to emphasise their capacity to manage regulatory change, implying that leadership appointments such as Joumana’s and Frewin’s will become a visible differentiator in the marketplace.

How might market observers interpret these moves?

In framing the appointments, PrimeResi positions them as indicative of a broader trend in the London rental sector, where leading agencies are doubling down on structured, accountable lettings leadership ahead of the Renters’ Rights Act. The article implies that the selection of Joumana and Frewin reflects a deliberate effort to appoint professionals who can manage both the commercial and compliance dimensions of lettings in a politically sensitive environment.