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Home Travel

How the hell can you know if theres an issue if you dont collect the data?

by The Editor
July 15, 2019
in Travel
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How the hell can you know if theres an issue if you dont collect the data?
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Jon Terry, PwCs UK diversity and inclusion (D&I) consulting leader questioned delegates at the first TTG Diversity & Inclusion in Travel conference. Good point.

His comment came after a first-of-its-kind survey by PwC and TTG Media into D&I in travel found 80% of travel bosses surveyed said they “dont believe D&I is a barrier to progression in their organisation”, yet only 20% admitted to actually analysing this.

And keynote speaker Melanie Eusebe, chair of the Black British Business Awards, insisted: “What gets measured, gets done.” Put bluntly, if youre not measuring your progress on D&I, then you have absolutely zero idea if youre achieving anything.

Such conclusions will likely come as a surprise to the travel firms claiming to take D&I seriously, or to those (and there are many) who insist the UK travel industry is a diverse and inclusive sector.

Yes, travel is a predominantly female industry. But why then are fewer than 25% of board members across the sector female? And if travel is so diverse, why do non-white attendees at most industry conferences typically number fewer than 5%?

Interestingly, this was not the case at the TTG Diversity & Inclusion in Travel conference, which we proudly believe had the most diverse speaker line-up and audience of any travel conference.

Yet this, as TerryRead More – Source

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ttg media/

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The Editor

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