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FLIGHT: Virgin Atlantic have launched their first ever hand-baggage only ticket
After improving their economy service, Virgin Atlantic have launched their first ever hand-baggage only ticket.
The UK airline, founded by Sir Richard Branson, announced on Wednesday that economy passengers now have a choice of three ticket options.
From Spring 2019, passengers will be able to book an “economy light” fare – a cheaper ticket that restricts the traveller to hand-baggage only.
Virgin Atlantic said in a statement: “The new economy light ticket will always offer Virgin Atlantic’s lowest fare.”
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TRAVEL: They announced that economy passengers now have a choice of three ticket options
“We always want flying with Virgin Atlantic to be more special than other airlines”
Craig Kreeger
The airline hopes to make “long haul travel affordable and accessible for millennials”.
Passengers will also have the option to book either an Economy Light, Economy Classic or Economy Delight ticket.
The Economy Light ticket will be the cheapest and will allow passengers to only travel with hand luggage.
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Craig Kreeger, the airline chief, told the Independent: “All of our economy products – light, classic and delight – still include free drinks, the same food, the same frequency of service from our cabin crew. On board, economy is economy.
“But there are customers who have different expectations and want a choice, but not really compromising on any of the stuff on board.”
He added: “We know that one size doesn’t fit all and from Spring our customers can afford to be choosy and still travel in the UK’s leading economy cabin.
“We always want flying with Virgin Atlantic to be more special than other airlines and we’ll never compromise on excellent service, industry leading food and drink and cutting edge inflight entertainment – regardless of which economy ticket our customers are travelling on, they’ll be able to enjoy all this onboard.”
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AIRLINE: Sir Richard Branson founded Virgin Atlantic
Sir Richard Branson said: “When I started Virgin Atlantic I wanted to challenge the status quo and make flying amazing – regardless of which cabin you’re in.
“We’re unveiling a multimillion pound investment to make Virgin Atlantic’s economy cabin the best of any UK airline and setting the bar for others to follow.”
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