A man has died after a large fire took hold of a flat in west London's Holland Park.
Eighty firefighters and 12 fire engines tackled the blaze at the first floor flat in a converted house in Holland Park Gardens.
London Fire Brigade (LFB) evacuated eight neighbouring properties as a precaution after they were called at 9.44pm on Tuesday.
A London Ambulance Service spokeswoman said: "We were called at 9.59pm yesterday (6 February) to Holland Park Gardens, W14, to reports of a fire.
"We sent an ambulance crew, our Hazardous Area Response Team, an incident response officer and London's Air Ambulance trauma team in a car to the scene.
"Sadly, despite extensive resuscitation efforts, one patient – a man – died at the scene."
The Fire Brigade managed to get the fire under control after more than two hours, at 2.01am on Wednesday.
Photos showed plumes of smoke streaming from the building as flames escaped from the windows.
A statement from LFB said: "Twelve fire engines and around 80 firefighters and officers were called to a fire at a house converted into flat in Holland Park Gardens in Holland Park last night.
"Part of a first floor flat was damaged by fire. A second floor flat was also damaged by fire.
"Sadly one man was pronounced dead at the scene."
Holland Park Gardens is home to multi-million pound houses in the affluent neighbourhood of Holland Park where Robbie Williams, Simon Cowell and the Beckhams all have homes.
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It is less than a mile from Grenfell Tower where 71 people died in June last year.
The cause of Tuesday's fire is under investigation.