Oddlygood Free Coffees and Haircuts in Shoreditch 2026

Key points

• Finnish plant‑based brand Oddlygood is running a one‑day pop‑up event in Shoreditch, East London, on Thursday 30 April 2026, giving away hundreds of free plant‑based coffees to passers‑by.
• The event promotes the launch of Oddlygood’s new barista‑style oat‑drink range, which is now available in Sainsbury’s supermarkets nationwide.
• Oddlygood is positioning the pop‑up as a response to the UK’s so‑called “foam‑o” problem, citing new research that a nearly quarter of Londoners say foam is the most important part of their coffee.
• Attendees can choose a free extra‑foamy Oddlygood latte or flat white, made using the new Barista Oat, Barista Delight, and flavoured options such as Hazelnut and Nutty Vanilla.
• TikTok‑famous hair stylist Tobias Bell, known as @thathairguy or “That Hair Guy”, is on site to perform live, on‑the‑spot haircuts for a limited number of guests, linking coffee orders to unexpected style changes (for example, ordering a flat white and ending up with a modern mullet).
• The pop‑up runs from 8.30 am to 5.30 pm at 67–68 Charlotte Road, Shoreditch, EC2A 3PE, with an online competition for those who want a guaranteed spot for the free coffee and potential haircut.

Shoreditch, East London (The Londoner News) April 30, 2026 – Finnish plant‑based brand Oddlygood has taken over a street‑corner site in Shoreditch today, offering hundreds of free coffees to Londoners as part of a one‑day pop‑up celebrating the launch of its new barista‑style oat‑drink range in Sainsbury’s. The event, which runs from 8.30 am to 5.30 pm at 67–68 Charlotte Road, EC2A 3PE, is framed around what the company calls the UK’s “foam‑o” problem, a tongue‑in‑cheek nod to research suggesting many Londoners care deeply about the quality of their coffee’s foam.

As reported by journalists at London Post, the activation is designed to introduce British consumers to Oddlygood’s extra‑frothy oat‑based coffees, including Barista Oat, Barista Delight, and flavoured varieties such as Hazelnut and Nutty Vanilla, all of which are now stocked in Sainsbury’s stores across the UK. Joshua Green, writing for London Daily News, notes that the pop‑up is

“built on the idea that Brits care more about froth than you might think,”

with the brand citing findings that nearly a quarter of Londoners say foam is the most important part of their cup.

What is Oddlygood’s “foam‑o” problem claim?

Oddlygood’s “foam‑o” framing emerged from new consumer research commissioned by the company, which it presented as evidence that foam quality strongly influences both coffee enjoyment and willingness to choose plant‑based options.

According to coverage in London‑based outlets, the data suggests that if plant‑based milks can deliver on crema and texture, many Brits would increase their consumption of dairy‑free coffee products.

In a statement published by London Post, a brand representative for Oddlygood explained:

“Our new barista range is specifically engineered to create a creamy, café‑style foam at home, so people don’t have to compromise on texture when they switch dairy‑free.”

The campaign’s central message, as relayed by the same outlet, is that Oddlygood wants to normalize rich, foamy plant‑based coffee and challenge the idea that only dairy can produce a proper latte topping.

What coffees are being offered for free?

At the Shoreditch pop‑up, visitors can order a free extra‑frothy latte or flat white made with Oddlygood’s Barista Oat or Barista Delight, alongside the brand’s flavoured options. The outlet further notes that Barista Oat is positioned as the classic barista‑style drink, while Barista Delight caters to those seeking a lower‑fat alternative, and the Hazelnut and Nutty Vanilla variants are aimed at consumers who prefer a more indulgent, dessert‑like coffee.

According to London Daily News, the drinks are pulled using standard espresso‑machine techniques to showcase how the new range behaves in a café setting, rather than just at home. A barista working on site, speaking to the London Daily News team, said the Oddlygood products

“hold micro‑foam well and layer nicely in a latte, which is exactly what we’re trying to demonstrate to customers.”

How is Oddlygood using the pop‑up as a product launch?

The event doubles as a real‑world tasting session for Oddlygood’s new barista products, which have just rolled out to Sainsbury’s shelves nationwide. Explaining the choice of Shoreditch, London Post reported that the brand sees the area as a symbolic testing ground for innovative food and drink trends, given its history of embracing plant‑based and niche culinary concepts.

In a quote carried by London Daily News, an Oddlygood spokesperson said:

“East London is a place where people are already open to trying new formats and textures in coffee, so it felt like the right location to introduce our barista range in a very visible, hands‑on way.”

The article adds that the pop‑up is timed to coincide with a broader marketing push online and in‑store, highlighting the drinks’ “creamy, café‑quality experience” and their inspiration from Finland’s cult‑favourite bakery flavours as well as current TikTok‑driven sweetness trends.

Who is the hairstylist and what is the haircut gimmick?

Adding a viral twist to the pop‑up, Oddlygood has brought in Tobias Bell, widely known on social media as “That Hair Guy” and under the handle @thathairguy / @tobiasbellhair, to perform live haircuts for a select group of attendees. As described by London Post, the concept is a playful gamble: customers place a coffee order and, if chosen, may walk away not only with a frothy drink but with a new, bold haircut, such as a modern mullet, shag, or other trend‑driven style.

Detailing the arrangement, Instagram posts by Tobias Bell (@tobias_bell) confirm that he is appearing at the event on 30 April 2026 and that only a limited number of guests will be selected for complimentary cuts, with the rest receiving free coffee only. A statement he shared on the platform, as quoted by London Daily News, reads:

“If you’re up for a surprise style, come down and take your chances—order a flat white and you might get a fresh mullet.”

How are people entering and what are the terms?

Those who want a better chance of both a free coffee and a potential haircut can enter an online competition promoted by Oddlygood and covered by London Post.

The publication notes that the competition requires participants to register in advance via a dedicated link, with the small pool of winners informed of their selection and expected to attend the Shoreditch location between 8.30 am and 5.30 pm on 30 April 2026.

Reporting on the terms, London Daily News highlights that the prize is non‑transferable and limited to one haircut per winner, with the condition that selected individuals must be available on the day and willing to let Tobias Bell design the style.

The article also relays that even if someone does not win the haircut component, they will still be able to queue for a free Oddlygood‑made coffee during the event’s operating hours, subject to stock and venue capacity.

How are the flavours and positioning being described?

In coverage published by London Post, Oddlygood is described as drawing inspiration from Finland’s bakery heritage, with flavours such as Hazelnut and Nutty Vanilla designed to evoke the taste of popular café pastries in liquid form. The article adds that the brand is positioning the new range as a way to bring a “café‑quality experience” into the home, especially for people who enjoy experimenting with home‑brewed coffee and alternative milks.

A product‑focused piece in London Daily News notes that Barista Oat is marketed as the core, “versatile” option suitable for both lattes and flat whites, while Barista Delight is pitched as a lighter alternative for health‑conscious consumers who still want a creamy texture. The same article quotes an Oddlygood representative saying:

“We’ve tweaked the formula so the drinks foam well, steam smoothly, and integrate with espresso without curdling, which is what many customers complained about with earlier plant‑based alternatives.”

What is the wider retail and cultural context?

In broader consumer‑trends reporting, London Post situates the Oddlygood launch against the growing preference for plant‑based options in UK supermarkets, especially among younger, trend‑aware shoppers. The outlet notes that Sainsbury’s has expanded its dairy‑free aisle in recent years and that brands like Oddlygood are now competing not only on taste but on texture, froth, and social‑media‑friendly marketing.

Echoing that picture, London Daily News describes the Oddlygood pop‑up as an example of how plant‑based brands are blending product launches with experiential marketing, using influencers, viral content, and in‑person events to cut through a crowded market. The article adds that having a personality‑driven figure such as Tobias Bell on site is intended both to boost foot traffic and to generate shareable content on platforms such as TikTok and Instagram, which in turn drives awareness of the Sainsbury’s‑exclusive range.

How can readers attend or participate?

According to London Post, the event is open to the public at 67–68 Charlotte Road, Shoreditch, EC2A 3PE, from 8.30 am until 5.30 pm on Thursday 30 April 2026, with no entry fee required for those simply wanting a free coffee. The outlet also stresses that the haircut component is invitation‑only, via the online competition, and that participants should check Oddlygood’s official channels and the competition page for full terms and conditions.

Summarising logistics for commuters, London Daily News notes that Charlotte Road is well‑served by public transport links, including Shoreditch High Street Overground station and several bus routes, making it accessible for both local residents and visitors to the area. The article concludes with a reminder that the barista range is also available for purchase at Sainsbury’s, encouraging those who enjoy the free samples at the pop‑up to continue experimenting with the products at home.Key points.

Shoreditch, East London (The Londoner News) 30 April 2026 – Finnish plant‑based brand Oddlygood has taken over a street‑corner site in Shoreditch today, offering hundreds of free coffees to Londoners as part of a one‑day pop‑up celebrating the launch of its new barista‑style oat‑drink range in Sainsbury’s. The event, which runs from 8.30 am to 5.30 pm at 67–68 Charlotte Road, EC2A 3PE, is framed around what the company calls the UK’s “foam‑o” problem, a tongue‑in‑cheek nod to research suggesting many Londoners care deeply about the quality of their coffee’s foam.

As reported by journalists at London Post, the activation is designed to introduce British consumers to Oddlygood’s extra‑frothy oat‑based coffees, including Barista Oat, Barista Delight, and flavoured varieties such as Hazelnut and Nutty Vanilla, all of which are now stocked in Sainsbury’s stores across the UK. Joshua Green, writing for London Daily News, notes that the pop‑up is “built on the idea that Brits care more about froth than you might think,” with the brand citing findings that nearly a quarter of Londoners say foam is the most important part of their cup.

What is Oddlygood’s “foam‑o” problem claim?

Oddlygood’s “foam‑o” framing emerged from new consumer research commissioned by the company, which it presented as evidence that foam quality strongly influences both coffee enjoyment and willingness to choose plant‑based options. According to coverage in London‑based outlets, the data suggests that if plant‑based milks can deliver on crema and texture, many Brits would increase their consumption of dairy‑free coffee products.

In a statement published by London Post, a brand representative for Oddlygood explained: “Our new barista range is specifically engineered to create a creamy, café‑style foam at home, so people don’t have to compromise on texture when they switch dairy‑free.” The campaign’s central message, as relayed by the same outlet, is that Oddlygood wants to normalize rich, foamy plant‑based coffee and challenge the idea that only dairy can produce a proper latte topping.

What coffees are being offered for free?

At the Shoreditch pop‑up, visitors can order a free extra‑frothy latte or flat white made with Oddlygood’s Barista Oat or Barista Delight, alongside the brand’s flavoured options. The outlet further notes that Barista Oat is positioned as the classic barista‑style drink, while Barista Delight caters to those seeking a lower‑fat alternative, and the Hazelnut and Nutty Vanilla variants are aimed at consumers who prefer a more indulgent, dessert‑like coffee.

According to London Daily News, the drinks are pulled using standard espresso‑machine techniques to showcase how the new range behaves in a café setting, rather than just at home. A barista working on site, speaking to the London Daily News team, said the Oddlygood products

“hold micro‑foam well and layer nicely in a latte, which is exactly what we’re trying to demonstrate to customers.”

How is Oddlygood using the pop‑up as a product launch?

The event doubles as a real‑world tasting session for Oddlygood’s new barista products, which have just rolled out to Sainsbury’s shelves nationwide. Explaining the choice of Shoreditch, London Post reported that the brand sees the area as a symbolic testing ground for innovative food and drink trends, given its history of embracing plant‑based and niche culinary concepts.

In a quote carried by London Daily News, an Oddlygood spokesperson said: “East London is a place where people are already open to trying new formats and textures in coffee, so it felt like the right location to introduce our barista range in a very visible, hands‑on way.” The article adds that the pop‑up is timed to coincide with a broader marketing push online and in‑store, highlighting the drinks’ “creamy, café‑quality experience” and their inspiration from Finland’s cult‑favourite bakery flavours as well as current TikTok‑driven sweetness trends.

Who is the hairstylist and what is the haircut gimmick?

Adding a viral twist to the pop‑up, Oddlygood has brought in Tobias Bell, widely known on social media as “That Hair Guy” and under the handle @thathairguy / @tobiasbellhair, to perform live haircuts for a select group of attendees. As described by London Post, the concept is a playful gamble: customers place a coffee order and, if chosen, may walk away not only with a frothy drink but with a new, bold haircut, such as a modern mullet, shag, or other trend‑driven style.

Detailing the arrangement, Instagram posts by Tobias Bell (@tobias_bell) confirm that he is appearing at the event on 30 April 2026 and that only a limited number of guests will be selected for complimentary cuts, with the rest receiving free coffee only. A statement he shared on the platform, as quoted by London Daily News, reads: “If you’re up for a surprise style, come down and take your chances—order a flat white and you might get a fresh mullet.”

How are people entering and what are the terms?

Those who want a better chance of both a free coffee and a potential haircut can enter an online competition promoted by Oddlygood and covered by London Post. The publication notes that the competition requires participants to register in advance via a dedicated link, with the small pool of winners informed of their selection and expected to attend the Shoreditch location between 8.30 am and 5.30 pm on 30 April 2026.

Reporting on the terms, London Daily News highlights that the prize is non‑transferable and limited to one haircut per winner, with the condition that selected individuals must be available on the day and willing to let Tobias Bell design the style. The article also relays that even if someone does not win the haircut component, they will still be able to queue for a free Oddlygood‑made coffee during the event’s operating hours, subject to stock and venue capacity.

How are the flavours and positioning being described?

In coverage published by London Post, Oddlygood is described as drawing inspiration from Finland’s bakery heritage, with flavours such as Hazelnut and Nutty Vanilla designed to evoke the taste of popular café pastries in liquid form. The article adds that the brand is positioning the new range as a way to bring a “café‑quality experience” into the home, especially for people who enjoy experimenting with home‑brewed coffee and alternative milks.

A product‑focused piece in London Daily News notes that Barista Oat is marketed as the core, “versatile” option suitable for both lattes and flat whites, while Barista Delight is pitched as a lighter alternative for health‑conscious consumers who still want a creamy texture. The same article quotes an Oddlygood representative saying: “We’ve tweaked the formula so the drinks foam well, steam smoothly, and integrate with espresso without curdling, which is what many customers complained about with earlier plant‑based alternatives.”

What is the wider retail and cultural context?

In broader consumer‑trends reporting, London Post situates the Oddlygood launch against the growing preference for plant‑based options in UK supermarkets, especially among younger, trend‑aware shoppers. The outlet notes that Sainsbury’s has expanded its dairy‑free aisle in recent years and that brands like Oddlygood are now competing not only on taste but on texture, froth, and social‑media‑friendly marketing.

Echoing that picture, London Daily News describes the Oddlygood pop‑up as an example of how plant‑based brands are blending product launches with experiential marketing, using influencers, viral content, and in‑person events to cut through a crowded market. The article adds that having a personality‑driven figure such as Tobias Bell on site is intended both to boost foot traffic and to generate shareable content on platforms such as TikTok and Instagram, which in turn drives awareness of the Sainsbury’s‑exclusive range.

How can readers attend or participate?

According to London Post, the event is open to the public at 67–68 Charlotte Road, Shoreditch, EC2A 3PE, from 8.30 am until 5.30 pm on Thursday 30 April 2026, with no entry fee required for those simply wanting a free coffee. The outlet also stresses that the haircut component is invitation‑only, via the online competition, and that participants should check Oddlygood’s official channels and the competition page for full terms and conditions.

Summarising logistics for commuters, London Daily News notes that Charlotte Road is well‑served by public transport links, including Shoreditch High Street Overground station and several bus routes, making it accessible for both local residents and visitors to the area. The article concludes with a reminder that the barista range is also available for purchase at Sainsbury’s, encouraging those who enjoy the free samples at the pop‑up to continue experimenting with the products at home.